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Trends in editing: Do bloggers work with editors? For seven years, the percentage of bloggers who edit their own work declined. Year after year, fewer bloggers are using an informal approach to editing. So why are bloggers going it alone this year? Were budgets cut? Was it because of Covid-related remote work trends? Are more bloggers just working in isolation? Editors are clearly adding value. At a time when the stakes are high — and competition is even higher — even minor mistakes can erode consumer trust in your business, preventing you from reaching your marketing goals.

The quality of your content should be a point of distinction — make the effort to invest in it. Trends in content promotion: How are bloggers driving traffic to their posts? Content needs to be marketed. The best promoted content wins. We asked bloggers which of the five main promotion channels they use to drive blog traffic: social, search, email, influencers and paid. This year, our blogging statistics show a dip in all channels except for SEO. How do the various promotion channels correlate with results?

Again, the same pattern. The least popular thing is the most effective thing. Why is this? As these channels become noisier and noisier and arguably even more competitive the bar for standing out gets higher. Not even close. In this environment, the contest may be about promotion rather than creation.

Even more remarkable is that influencer marketing and related collaborations score highest as a promotional tactic among the few bloggers who are using it. Check out our list of 76 ways to drive traffic to a blog post. It goes way beyond the tweet and the Facebook share. That should help. A related question gives us the blogging statistics for traffic sources. Search is up; social is down. Most bloggers are optimizing content for search engines, but some are clearly much more focused on search than others.

This next question shows what percentage of bloggers research keyphrases. Not every post is an SEO opportunity, right? Not every topic is searched for. Some of the best content has nothing to do with search. Search is about meeting expectations. But some content is great because it is unexpected. Keyword research forces you to think about how your content will get found before you start writing — what does someone searching for this word or phase want to find, and how can I deliver the best answer on the topic?

Trends in Analytics: Are bloggers measuring results? Here we see a huge drop in the percentage of bloggers who ignore their own data. Pop the champagne! Another direct correlation. The more consistently the marketer measures success, the more likely they are to succeed. Blogging without Analytics is like playing sports without a scoreboard. You can do it, but not seriously.

Social shares can be misleading, plus there is the silent majority of people who never comment or post in public, but absolutely read posts and share them privately with friends and colleagues. Trends in content management: Are bloggers updating their old posts?

Another powerful blogging strategy that deserves its own survey question. The simple approach is so effective, we wanted to learn how common it is.

Each year, more content marketers are going back into their blogging platform WordPress, for most bloggers and upgrading old articles. Certainly, SEOs know the power of updating old content, instead of writing new articles. It works. Here at Orbit, once we discovered the amazing effectiveness of updating post content, we went all in. Again and again, in statistic after statistic, the survey data shows that the bloggers who put in 10x efforts are winning. Frequency, consistency, visuals or length, the top bloggers are going big in some way.

They know what to do, but struggle to find time for content creation and promotion. Attracting blog readers is the second biggest challenge, followed by creating quality content consistently. The second tip is general. The third tip is personal. Stick with it! Go big in some way and be consistent over the long term. Thank you to the bloggers who responded. Also, thanks to our expert contributors. I recommend following, subscribing and reading each of them.

Surprisingly, this blogging website is particularly popular in parts of the Middle East. That being said, relatively fewer bloggers are based in the region, due to serious internet restrictions in several countries. You can publish web pages on WordPress, which are much more manageable. In addition to blog posts, WordPress. Pages are easily managed and separate from the normal blog chronology.

The highest number of new pages appeared in December — an impressive ,, Considering how many blogs were published per day in , this was mighty impressive.

WordPress allows users to post blogs in more than languages, but the vast majority is in English. Spanish is a distant second with 4. This statistic answers the question, how many blogs are there in ? As of February , there were million blogs on the platform. That was a The Yahoo site lets users post media content such as short text, links, video, audio, and images. Blogging statistics for show that n early half of visitors using desktops on Tumblr are from the US.

The country is far much ahead of the United Kingdom, its closest competitor, which falls short with Canada takes the third position with 5. The goal was to calculate their median word-count for pieces that its visitors had read most.

According to blogging statistics , t he average word count was The website is quick to point out that shorter posts, however, have a chance of appearing higher in search results if they:. One in every 10 bloggers averaged words per blog in These writers added over seven visuals and wrote an ESO-friendly headline for each post.

They also used multiple editors and influencers to promote each piece. One out of every five bloggers spent about six hours working on their pieces during the same year. They also published several times a week. Well, every single day, according to over half of bloggers in a survey. It all depends on your subject. Researching from scratch has been on the rise in the blogging community in the last few years. Original research helps your readers discover the latest trends that they can apply to their businesses for success.

It brings visitors back to your site via the links or bio that you embed in the content. However, blogging statistics show that those who made lower than that were almost 4. The internet has about 4. Blogging is an important aspect of business marketing strategy in Knowing what to write to appeal to your audience can be difficult. Observing posts can help you uncover intelligence from insights and trends. Keyword research is also critical amongst high-income bloggers. Businesses that posted 11 posts per month in achieved better blogging ROI.

In , blogs that had less than posts got less than twice the amount of traffic that those who did got. So, be patient. A lot has changed in the blogosphere since Swarthmore student Justin Hall created the first blog ever, Links. Would you like to find out what the leading travel blogs are? The guys at Detailed have come up with an algorithm which ranks the best 50 blogs worldwide in a variety of niches. Of course, the cost of creating a blog such as this is not for the faint of heart.

Use them as an inspiration, not necessarily as strict guidelines. Google sets the rules for organic traffic and decides what content is visible. They put a lot of importance on content quality, and this is why good articles get more traffic. Source: Omnicoreagency. How-to headlines are a special category that is very popular and recognizable by readers. The higher the emotional value score of a headline, the more that post will be shared.

With a score of 40 , there is a good chance of getting shares for each post. A lot of them also repost the same content on social media like Facebook, Medium , and Tumblr. Source: Neilpatel. Marketers tend to produce a variety of content to meet their goals.

Images are directly related to the success of blog posts. Furthermore, new images can give more SEO value. The majority of audio content that is included in posts involves podcasts. When done correctly, audio can add more depth to your content and spice it up. Optimizing your blog for search engines is one of the most critical steps you need to take to increase your organic search traffic and SEO ranking.

This starts with keyword research, and extends to implementing engaging images and videos, and updating older blog posts to improve their performance. To drive more traffic to your blog, you need to promote your content regularly.

Social media is your best bet nowadays, but there are also paid ads, email marketing, SEO promotions, guest blogging, and influencer marketing.

For a free channel, social media can significantly boost your blog traffic. Source: Searchenginewatch. Guest posting is a great way to link back to your blog and get more exposure.

At the same time, bloggers can build networks that they can benefit from in the future. Source: Webinfotech. However, these two are deeply connected to each other.

Quality content is rewarded not just by the number of readers and shares. Other sites will also want to link to your blogs as credible sources of information. What is it that motivates you to craft content for like-minded people interested in the same topics that you cover? Is money your main motivator, or do you find joy in helping people learn something new or answering their questions? Do you perhaps blog for business and want to establish yourself as an expert in your field?

There are many reasons why individuals and businesses get into blogging, and many businesses now use blogs to increase profits. Believe it or not, a simple, high-quality blog can really work wonders for driving profit. Blog marketing has the power to build trust better than any other marketing method. It really gets the attention of consumers and can be quite persuasive. Source: Contentmarketinginstitute. This indicates just how good blogging can be, even today when there are so many different marketing options.

Source: Growthbadger. Source: Yourblogworks. Blogs are still one of the main research options when it comes to shopping for products or services. They have credibility with consumers and can provide in-depth information.

Source: Demandgenreport. Monetization is a common discussion topic among bloggers. A vast majority of blogs have a readership in the thousands, but there are a select few that boast millions upon millions of unique readers every month. Naturally, the higher the website traffic, the higher the potential profits, and many of the sites that have millions of unique monthly readers also make millions of dollars.

Over the past few years, the world of blogging has undergone massive changes. Just looking back and comparing how the number of bloggers has grown between and proves how much change and growth has happened.

The only things that could change are the current trends. Blogs will continue being popular for many years to come, but their shape, form, and content are expected to evolve. Blogging can be one of the most rewarding endeavors, both emotionally and financially.

However, you need to do it right if you want to experience all of the available benefits and make your efforts pay off. These blogging statistics will help you understand the bigger picture of blogging and prepare yourself for a successful blogging adventure.

Keep up the good work! You are truly brilliant at what you do! Thanks for the great tips and game plan. Thanks a lot for the epic blogging stats! This was really helpful, thank you! Great article. You explained very well. That graph explains the statistics clearly and easy to understand. This article will be useful for a new blogger.