In , John built two more plows. The following year he built 10 plows and sold them for ten to twelve dollars a plow. Each year John made more plows and in he produced plows. John Deere the blacksmith is now John Deere the manufacturer. In he developed a partnership with John Gould and Robert Tate. They moved to Moline, IL to expand the business, and, as they say, the rest is history. Over the next several decades, farm machinery has grown by leaps and bounces since the very first plow, and many people credit the move to John Deere.
Farmers were skeptical of these new plows. They questioned the durability and usability of the plow, but with his sales and marketing ability, John convinced the farmers to make the purchase, pushing farming into a new frontier. While steel was extremely hard to find at the time, it was the perfect material to cut through this soil without the soil getting stuck to the plow.
This resulted in better tillage conditions than those produced with a wood plow, which was the most common, and accessible, option at the time. The steel plow also addressed the efficiency issues farmers faced when using the wood plow because it was much stronger and could, therefore, tackle more work. The original steel plow had only one shank but over time, John Deere continuously added shanks to improve the machinery.
Usage conditions apply. International Media Interoperability Framework. IIIF provides researchers rich metadata and media viewing options for comparison of works across cultural heritage collections. Visit the IIIF page to learn more. View manifest View in Mirador. Description John Deere failed as a blacksmith in Vermont but succeeded as an agricultural tool manufacturer in Illinois. His company built revolutionary plows like this early example. The steel blades of Deere plows slid more easily through sticky prairie soil and made farmers more efficient.
The company continue to expand making everything from tractors to combines, from mechanical cotton harvesters to riding lawnmowers. Blacksmith John Deere creates an ingenious steel plow. The innovation becomes a commercial success. To support customers during the Great Depression, Deere takes on farmer notes and extends payment terms, strengthening loyalty for generations to come. The first cotton picker that builds round cotton modules on the go, allowing nonstop harvesting, is another Deere innovation that changes the industry.
Deere acquires the Wirtgen Group, the largest maker of roadbuilding equipment in the world, advancing the company as a single-source supplier to the construction industry. When the American economic bubble burst in the s, John Deere headed west, soon to be followed by his wife and five children. Deere was an established blacksmith back in Vermont, but he would have to start over in his new home of Illinois.
He soon realized the farmers in his community were not seeing success in the fields based on their hard work alone. Families settling the area were having trouble with the sticky prairie soil, an unexpected challenge compared to the sandy soil of their homeland. Convinced a different material and shape would solve the problem, Deere found a broken steel sawblade and began crafting history.
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