Who owns 90s nostalgia

Currently, Fila operates in more than 70 countries worldwide with 37 licensees. Champion, on the other hand, has over stores globally, with the majority of them located in Europe. To sustain their boom in popularity and compete with major sportswear players, Fila and Champion need to keep their ear to the ground to the consumer's changing needs and environments, and remain technologically savvy, Marci told CNBC.

However, they need to retain both to stay relevant. While retro trends may have appeal now, it's essential for brands to continue to move with the times and continue to innovate as consumer tastes change," she added.

Skip Navigation. Socks had a lot of fans. I found this photo when Kim Kardashian posted it in her story to promote a 90s-inspired KKW beauty product launch. It was such an iconic photo of a social media icon, and I was like, this is irresistible. So I screen-grabbed it and posted it on my feed a couple days later. Know of another good nostalgia account on Instagram? Photos via 90sAnxiety. Tubi realized the potential for collaboration when it noticed that a lot of the same trends surfacing on TikTok were also showing up on its own platform, said Natalie Bastian, senior vice president of marketing at Tub.

TikTok users also participated in two hashtag challenges, AsSceneOnTubi and TubiTaughtMe, which highlighted well-known lines from popular ' 90s shows and encouraged users to recreate nostalgic looks. If you don't know the moves to the Macarena, did you really live through the '90s? Come on, even Colin Powell knew how to do it. The '90s spawned plenty of bad makeup trends, from frosted lipstick to hair mascara, but don't count Bonne Bell Lip Smackers among them.

These lightly-pigmented lip balms—which you can still get at Walmart, actually—were a must-have for cosmetics enthusiasts in the '90s. The scent of the Dr. Pepper lip balm still conjures instant nostalgia for kids of this era. The height of sophistication in the '90s wasn't inspired by real royalty—it came from a different kind of prince entirely. Uncle Phil and Aunt Viv's plant-adorned mansion on The Fresh Prince had countless '90s kids begging their moms to shake the family tree and see if there were any rich relatives eager to take them in.

The only thing cooler than having a Game Boy in the '90s? Having a Game Boy Color. While its effects may seem a bit dinky by today's standards, seeing Kirby in his full bubblegum-pink glory or hopping over a bright red mushroom in Super Mario Land on a Game Boy Color was a truly life-changing event. Sure, your average computer was cool, but if you really wanted to wow your friends in the '90s, you splurged on one of the colorful iMacs.

Though their functionality wasn't significantly different than other computers at the time, seeing into the back of your Bondi Blue machine while waiting for Netscape to load felt like an amazing new adventure. Your Discman may have promised to keep your CDs from skipping. It may have even had a locking device on it that looked like it would keep your favorite mix CD safe.

But as anyone who tried jogging with one can attest, the that anti-skip protection existed in name only. Your mom warned you.

Your dad warned you. Your teachers warned you. Your school librarian warned you. But did you still read Goosebumps before bed, only to find yourself quaking in fear as thoughts of haunted carnivals and maniacal ventriloquist's dummies ran through your head?

Of course. You can even still scare yourself silly today with a retro set of these creepy novels from Scholastic. Doing your hair for a big night out in the '90s didn't just mean blow-drying it. For guys who really wanted to impress with their 'do, copying the frosted tips worn by numerous boy band members was the only way to do it. The '90s may have been the heyday of the boy band, but for folks who fancied themselves a little more alternative, Weezer's Blue Album was the go-to CD for any mood.

Feeling upbeat? Put on "Buddy Holly. Play "Say It Ain't So. Your ex might not be there for you, but "Undone—The Sweater Song" still was. The '90s saw a lot of creativity in the beverage industry, but perhaps nothing was as mind-blowing as Orbitz soda.

The clear sugary drink, which had brightly-colored gelatin balls suspended in it, was half-science project, half-beverage, and basically all you would beg your mom for when you went to the grocery store. Velour suit? Bad fake teeth? Feeling like an international man of mystery when you put on your oversized glasses? Yeah, baby!